Lindsey Evans
I have been working in the content creation and online media industry for over 10 years. I look forward to working with you to tell your story.
My expertise ranges from nationwide, six-figure marketing budgets to local, family-owned companies.
I enjoy staying on top of current trends in the social media industry and learning to ways to engage customers and increase market share.
Video Filming and Editing Experience
Shorts Creation
I have extensive experience in filming and editing long form videos into social media shorts.
I utilize both CapCut and Adobe Premiere depending on the need for editing.
NCF Savings Bank
Outside Marketing Consultant
One-year contract that resulted in 560% increased customer reach
NCF Savings Bank approached me assist with starting their new marketing department. My duties included creating any and all graphics requested, placing and designing print media buys including billboards and local sports programs and gathering content across four branches in three cities and promoted it via social media.
During my tenure I focused on highlighting the “community bank” brand. To help accomplish this I wrote, filmed and edited “Community Spotlight” videos that featured customers talking about why they chose to work with NCF. These were long form videos that were cut using CapCut and Opus Clip into short form.
I created and started a new campaign called “Local Bankers. Local Decisions. Your Community.” NCF placed a buy for 17 rotating billboard locations near commercial customers.
I created a YouTube Channel, Google Ads and Meta Business Ads accounts for the brand.
With my introduction of content marketing, their Meta combined reach increased 560% in less than one year.
Rogers Garage
Social Media Management
Multi-Year Project that has resulted in a faithful following by posting authentic, organic content.
Earned Media
https://www.springfieldnewssun.com/news/best-of-springfield-2022-winners/33XSZ6P4MJELPISVUZ6OSNX2TI/
Rogers Garage approached me for help with their social media. Originally, I started as a consultant and then was hired to take over all aspects of content and community management.
I have been consistently producing video content with Rogers for over six years. Their online presence has grown consistently month over month and year over year. With the addition of Reels for Business through Meta, their engagement and following has exploded.
In 2021, I was referred to real estate II when they needed someone to tell the story about the original owners retiring and new owners stepping into the a new era. I created new branding called “real estate II, Chapter 2” and we produced a video that brought us from the old ownership to new ownership. After this, I was hired on as social media management and video production. Each week in the Summer we filmed a non-profit spotlight during Food Truck Thursday.
I also produced short form videos for social media consumption. In addition to these duties I also assisted with PR consultation, graphics creation and community involvement.
Evans Family Ranch
Marketing/Social Media
Six month contract
Evans Family Ranch hired me as a Marketing Consultant and Social Media Content Producer to help get the word out about their new business. I created social media assets, graphics, long and short form videos. My job was to promote the brand through YouTube, Social Media (Facebook and IG), liase with paid media and consult best customer facing marketing ideas. I produced a six month video series consisting of 10 episodes documenting the beginning of the growing season/planning stages to the middle of the year after vegetable, meat and flower sales were underway. We also documented to build of their children’s farm play area.
Earned Media
Paid media ad – written and edited by me, recorded by local radio station
Lee’s Chicken – Miami Valley
Social Media Management
Multiple Year Contract
Earned Media
Social Media Assets
From 2012 – 2019 I grew the brand’s social media from one twitter account and one facebook page to Twitter, Linkedin, Instagram, Snapchat and 21 Facebook franchise pages. I was the lead content creator for all online media during this time. I was also the community manager and answered all complaints, messages and comments on social media. I also provided Public Relations crisis management. In 2020 I shifted my role to Community Manager of all Facebook and Instagram content as they were in the midst of an acquisition. In 2022, the Franchise was purchased by Lee’s Corporate and all online management was moved to the corporate office.
Kyle Koehler for State Representative
General Election Campaign 2018
Earned Media
I was hired by the Ohio House Republican Organizing Committee (now defunct) to act as Campaign Manager for the two-time State Representative of the 79th District in Ohio in 2018. Duties included door-to-door campaigning, video and photo coverage at in person events, public relations consultation, copywriting, editing and miscellaneous tasks as needed.
No Fluoride in Springfield
– Personal, Unorganized Campaign 2018
In 2018, together with Springfield residents we started a self-funded grassroots campaign against water fluoridation in the city. We utilized strategically placed signs, neighboorhood campaigning, information drops in public places and social media to send out the message. We only spent a total of $450 on physical campaign items such as signs and handout cards. All other infomation was word of mouth, social media and earned media. The funding for the other side of the campaign exceeded $14,000, which included many paid media buys. Despite their expense, our grassroots group prevailed.
Save Your Heritage Center
Levy Campaign 2017
Earned Media
Additional Clients and Campaigns
Belton Stroup Funeral Home
Social Media
Bringing a personal side to a taboo subject through social media storytelling. I do this by answering frequently asked questions, giving picture tours of the home, sharing about the owners and their personalities and promoting local events.
Handling social media management including content creation, paid ads, video production and community management.
Rob Rue for City Commissioner
Campaign Manager
Rob Rue hired me to handle all aspects of his City Commissioner Campaign. Including: appearances, physical handouts, social media, video, scheduling, copywriting, editing and other tasks as assigned.
Night Dispatch
Social Media
Night Dispatch needed help promoting their services within the trucking industry. I handled their linked in account to increase visibility with key industry decision makers.
Grimone Ledbetter Insurance Co
Social Media and Google Business
Combined Facebook pages of recently purchased business into one property. Started Instagram account. Curated content and produced graphics to market services to potential customers. Maintained Google Map Business pages.
Air Duct Cleaning Co
Social Media and Website
Assisted ownership with sales and marketing through Facebook and building a simple wordpress website.
Neon Sun Tanning
Social Media
Created graphics, videos and copy to promote in-store specials to potential and current customers
Springfield SBDC
Marketing Consultant
As a marketing consultant for SBDC, I coached small business owners how to create marketing plans, find their target audience and use the best mix to reach their customers.
Stronger Together
Event Promotion
Promoted live event date, sponsors, table hosts, prizes and additional information as needed through social media channels
Holiday in the City
Event Promotion
Social Media Event Promotion, Ticket Sales, Auction Sales, Live (on-site) event tweets and social media photos/videos.
RiseFM Ohio
Onsite Event Promo – Various
Live coverage of RiseFM Ohio (Formerly ShineFM Ohio) concerts via periscope, twitter and facebook. Artist interviews and behind the scenes.
Social Media Marketing World
Event Promotion
Facilitated attendee experience at networking events, greeted ticket holders and interviewed influencers at “step and repeat” red carpet.
Lindsey Evans
Marketing Professional
Englewood, Ohio
937 935 6462
lindsey@16thfloormarketing.com